Q5: How did you attract/address your audience?

"They tap into our most primal fears: Fear of the dark, fear of death, fear of betrayal, fear of a loved one being harmed, fear of strangers.  And as all writers know, the only way to frighten a reader is to frighten ourselves, to draw upon our own fears." Joseph Finder.
“The way to get rid of my fears is to make films about them.” Hitchcock.

Thrillers, the point of a thriller is to tap into the fears that the audience have, Hitchcock produced Psycho and The Birds, these are both prime examples.
We have used fears as a way to appeal to an audience who find themselves fascinated to watch these fears come true and not live out that fear in the real world. 
In our production we have presented both a female and male fear of having a broken marriage, once married the couple both dread the prospect of betrayal or loss, this can attract a certain type of audience who wish to escape their life to see how others react.
Females have always been presented as weak, this is a fear that many women continue to have during this era, we have projected this fear into our production with the female character being followed through the urban area by her husband. Many women still wont walk alone at night due to this fear of someone following them and them remaining defenceless.
Males fear the power that women can have over them, they like to have the upper hand, in our production by representing the wife Scarlett, as a femme fatale character we are able to lure the husband Ray, into female criminality. 
As Hitchcock and Joseph Finder we have represented both male and females fears in our production to draw them in.
As our production appeals to both males and females equally, we have used this to present both of their fears as equally terrifying and although are production is aimed at the sophisticated older generation we have presented the fear of loosing the one they love as a way to appeal to them.  

The use of narrative pleasures are used to attract an audience who enjoy a cliffhanger other examples in media being; Inception, the audience is still not sure if the character Cobb is in a dream or reality as the shot cuts off before the totem can fall. 
And also enigma, an example being, Pretty Little Liars (TV), the audience is never fully aware of who 'A' is and each episode only ends with more questions. 
In our production the character Scarlett is surrounded by enigma as the audience isn't able to see all of her face while she is getting ready, this is only amplified when her husband is shown to be following her. This is also what hooks the audience into continuing to watch the scene as they wish to find out what happens to the character. 
The ending to our scene is a fade out with the sound of a gun shot ringing in the background, as the last shot was of the Scarlett, the audience are unsure if she was the one who was shot, this leads to the thrill of the unknown and if they will ever find out what happened. 

People who prefer films for their style and aesthetic pleasures would enjoy this film due to the authentic film noir locations, props and costume, these conventions used are our main element of appealing to audiences. 
Those who enjoy traditional shots and styles would find this production appealing as would those who like the glamour and good use of mise-en-scene as well as lighting, we have edited the film into black and white so it fits with the stylised conventions. 

Locations used were those we thought would fit in with the conventions of film noir to appeal to those who enjoy stylish and glamours films, the shot on the right shows our classic replica of a 1940's location. The church on the left gives the shot a feel of old and traditional, the artificial lighting produces harsh light over the characters and surrounding area, all of these elements combined could appeal to audiences who wish to watch films for escapism.

We have created a glamorous character who would appeal to sophisticated audiences. As seen on the right.